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When
Every Thursday
New Dates To be determined
Where
Location to be determined

Customer Acquisition Bootcamp

Finding customers is key for all companies.  And it’s getting more difficult – especially for B2B companies.  The buying process is changing, the number of channels is growing and the tools and technologies to manage everything gets more complicated by the day.

This bootcamp series provides a proven framework and system to simplify and integrate sales and marketing activities to drive qualified sales lead generation.  Using a simple format of What? Why? and How?, we will show you how to build a program to optimize your time, money and resources.  If you are already executing social media, content and/or digital marketing, we’ll show you how to integrate those efforts to build a program focused on customer acquisition.

Contact Us to be notified when the next bootcamp is scheduled.

“Prior to the bootcamp, our organization was just starting to ponder digital marketing. Without a clear road map, this seemed daunting. The bootcamp provided a solid framework from which to approach our digital marketing endeavors.”

— C. Rogers, Bookwerks.io

“Kevin and Nancy managed to take what I had considered daunting subject matter and broke it down into digestible and meaningful bites.”

— A. Backscheider, BGR Packaging Supplies & Equipment

“Nancy and Kevin were extremely helpful, and the course helped me organize all of my marketing knowledge into actionable steps. I highly recommend the course for both marketing and sales professionals!”

— S. Powers, Upside Innovations

“Kevin and Nancy are Rock Stars! A “must- have” for anyone in Sales and Marketing.”

— B. Brown, iReportSource

“The Customer Acquisition Accelerator Bootcamp provides a clear, structured pathway for businesses in any stage of their efforts to to begin, rebuild, or enhance a customer acquisition strategy.”

— T. Tressler, HiLois!

“The Bootcamp really helped me think differently and provide a road map to make a complex topic digestible so that we can take action.”

— C. Dalmagne-Rouge, Ascenion Innovations

Walk Away With…

 Better Leads & Improved Pipeline

 Immediate Impact

Improved Brand Visibility

Simple & Proven System

 Practical Toolkit

Bootcamp curriculum

Session One

No Date Scheduled

9 am to 12 pm

  • Framework Overview
  • Enabling the Mindset
  • Creating/Refining Brand Building Blocks

Session Two

No Date Scheduled

9 am to 12 pm

  • Defining the Buyer’s Journey
  • Developing Content Building Blocks
  • Architecting Marketing infrastructure

Session Three

No Date Scheduled

9 am to 12 pm

  • Identifying the Right Marketing Channels
  • Integrating Lead Nurturing
  • Establishing a Measurement System
  • Defining Performance Metrics

Session Four

No Date Scheduled

9 am to 12 pm

  • Building an Executable Plan
  • Trouble-shooting the Funnel
  • Applying Conversion Rate Optimization
  • Customer Acquisition Highlights

 BOOTCAMP PRICING –  Limited Spots Available!

Bootcamp

$995
  • Attend all four 3-hour bootcamp sessions
  • No Date Scheduled

 

Bootcamp + Coaching

$2,495
  • No Date Scheduled
  • 8 one-hour personal coaching sessions scheduled at your convenience

 

ABOUT THE INSTRUCTORS

nancy-koorsNancy Koors – Nancy has a track record of success in B2B marketing in startups, small businesses and large corporations.  She has also led several digital agencies, including Resource Interactive, that was ranked #4 Independent Agency by Ad Age under her leadership and was recently acquired by IBM.  Nancy also led digital marketing for a manufacturing company that ranked #212 on the Interactive 500 in 2001. Nancy led Cintrifuse as COO and Interim CEO from 2013-2014 and quickly developed the strategy and executed programs that have helped build the foundation for the growth and success that the organization is seeing today. She is an expert in growth strategy and has the ability to execute and realize results.

linkedin-photoKevin Gold – Kevin has been a ferocious learner and enabler of digital marketing since 1999. He has advised hundreds of small and mid-size businesses since 2003 on marketing strategies and digital campaign execution. Since 2004, he has published multiple thought leading articles on pay-per-click marketing, marketing strategies and metrics, landing page optimization and conversion rate optimization that have been referenced in academic journals and published on titles including Entreprenuer.com.  Kevin was VP of Marketing and Content at iNET Interactive, a INC 5000 company for seven consecutive years, a Fast 55 company for six and recognized as a Best Place to Work.  During Kevin’s seven years at iNET as a member of the executive team, Kevin’s marketing prowess and leadership helped the company grow 10x before it was acquired in January 2015 by Penton based out of NYC.