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how to brainstorm content ideas

Guide to Developing Your Content Building Blocks

Content is the cornerstone to any customer acquisition program. To have a successful program content must engage and inform your buyer to motivate them to purchase. But what are the best ways to come up with fresh, share-worthy and on-strategy ideas for your content? Here are 3 tips to get started: Tip #1: Review touchpoints […]

Business Value Chain of Marketing

In talking with B2B business owners, marketers and sales leaders, I often find myself explaining what I refer to as the “business value chain of marketing”. Basically, marketing is a cost until you convert it into value. It’s a straightforward concept. You allocate a marketing budget to buy reach into your target audience. You (hopefully) […]

Digital Marketing Complexity

Avoid Getting Stuck in Digital Marketing Complexity

Today, a business owner has a hard time navigating the complexity of the digital marketing landscape.  According to SmarterInsights.com, there are more than 120 different marketing channels. In addition to the plethora of digital marketing channels, a business owner is continually confronted with decisions on new marketing technologies entering the marketplace at an alarming rate. […]