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how to brainstorm content ideas

Guide to Developing Your Content Building Blocks

Content is the cornerstone to any customer acquisition program. To have a successful program content must engage and inform your buyer to motivate them to purchase. But what are the best ways to come up with fresh, share-worthy and on-strategy ideas for your content? Here are 3 tips to get started: Tip #1: Review touchpoints […]

Selecting the right marketing channels

Selecting B2B Marketing Channels – When Less is More

A modern expressionist artist, Hans Hoffman, stated, “the ability to simplify means to eliminate the unnecessary, so that the necessary may speak.” Whether through art or marketing communications, the ability to eliminate distractions and gain focus reaps major benefits.  At our Customer Acquisition Accelerator Bootcamp, we discuss the importance of and the process for selecting […]

What Business Are You In and Why?

In 1960, HBR published a famous article by Theodore Levitt called “Marketing Myopia.” Levitt made a powerful argument that organizations should stop defining themselves by what they produced and instead re-orient themselves toward customer needs. No one had so aggressively and practically made the case for centering on customers. In 2009, Simon Sinek took a […]

Customer Acquisition Accelerator bootcamp

Register for the Customer Acquisition Accelerator Bootcamp

Looking to kick off the New Year with new insights but more importantly a fresh new, pragmatic and simplified approach to generating more qualified sales leads for your B2B business? If so, sign up for the Customer Acquisition Accelerator Bootcamp! Here’s the details… What it is: The Customer Acquisition Bootcamp is a great way to quickly learn […]